Developing brand awareness is an open road.
We'd like to be your map.

PRODUCT SAMPLING

Activa Brand Management is a client based agency specializing in product sampling. Activa works with it's clients to identify the target market and then works to develop that market through the collection of consumer response to free samples. In exchange for a free sample product, the consumer may be requested to provide mild demographic and psychographic responses, as well as feedback regarding the sample products.

FULL SERVICE TARGET MARKETING

Activa develops each sampling project from A to Z, up to and including the development of unique packaging for the sample products as well as the full development of the back end which included the call center, phone scripting, data management and fulfillment. For more information, visit Refinity Mailing.

CREATE BRAND AWARENESS

If your company would like to introduce any product to any market Activa Brand Management should be considered in the marketing mix. The result of free sampling not only creates enhanced brand awareness, but can reveal consumer perceptions that can lead to product modification that can make the difference between success and failure.

VALUE ADDED

On the other hand, if your company is interested in providing free samples as a value added benefit for your customers or members, Activa Brand Management may be able to develop a relationship for you with one of our clients. For example, PBS, the nonprofit broadcasting systems, approached Activa Brands Management for value added products that would help in it's fundraising efforts. We shopped this around with our clients and found that two of them had a very special interest in providing free samples to this unique consumer audience. Activa was able to put a deal together between PBS and our client that continues to be mutually beneficial to this day.

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